About this webinar
In the current auto market, credit is getting worse, not better. With nearly a third of all Canadians having a credit score of 650 or less, dealers are losing sales and wasting valuable time trying to force non-prime customers through a traditional sales process that just doesn't work.
But what if you could turn that challenge into your dealership’s biggest opportunity for growth?
Join auto industry veteran and non-prime subject matter expert Kim Moore as she reveals the five essential ingredients to building a wildly successful and profitable non-prime department. She'll show you how to:
Turn wasted time into big profits by flipping the sales process upside down.
Stop losing good customers who think their credit is bad.
Identify and train your own non-prime expert right from your sales floor.
Discover the "secret sauce" that builds value and creates customers for life.
This is more than just theory—it's a proven, real-world process that Kim uses every day in her work with a major auto group. Stop leaving money on the table and start helping more people get the reliable transportation they need, all while driving massive profits for your dealership.